SxSW 2012 Recap: Social Local Mobile (SoLoMo) Content, ROI, Data and More
Roald Dahl would have loved the South by Southwest conference and festival, or simply SxSW. Borrowing from poet Arthur O’Shaughnessy, Dahl wrote that “We are the music makes, and we are the...
View ArticleGrowing Creativity After School with Destination Imagination
When you go where creativity isn’t allowed, but expected – and expected in a big way – it calibrates your view on what is possible. This happens when over 8,000 of the World’s most creative and...
View ArticleRobin: Siri-ously Great Voice App for Android
As an Android user, I have looked longingly at the Apple commercials featuring Siri. With big puppy-dog eyes, I have been waiting for the day I could speak to my phone and it would respond. Nice to...
View Article3 Tips Business Event Planners Must Learn from Political Conventions
Sarcastic Tone: Nothing makes for better television than political conventions. Despite the tone, there are several takeaways the business event planners should really take to heart, and both US...
View ArticleFive Marketing Lessons from Alaska
When I travel, I like to hear the stories locals tell about their communities and experiences. Alaska was like the gold mine for these takeaways, if you’ll pardon the pun. After two weeks of watching...
View ArticleForrester: Content Marketing to Replace Advertising?
Forrester’s Darika Ahrens directly addressed the elephant in the room for many companies in her blog post: “Goodbye Advertising, Hello Content Marketing?“. She makes several very important conclusions,...
View ArticleMultiScreenism: 4 Reasons You Need to Pay Attention Now
We are now multi-screen buyers and decision makers. “ 90% of our media consumption occurs in front of a screen”, according to research presented at a Google developer conference, and posted on the...
View ArticleNew Waze: Community-Sourced Traffic Revisited
“Watch out! Accident ahead!” I just turned on Waze, the crowd-sourcing / navigation traffic app and I instantly found out what cause of a backup on a local road. Not a bad way to revisit the app that I...
View ArticleThe Dynamic Customer Journey
Cheers to Brian Solis at Altimeter for a great visual on the Customer Journey in the digital age [Original Post on AT&T blog]. Most important, this is a cycle, not a funnel. Believe it or not, this...
View Article8 Tips on Preparing for SxSW
The South by Southwest (SxSW) Conference and Festival is where you can let your geek flag proudly fly. It makes no difference if you are the New Geek on the Block or if you know what is happening in...
View ArticleFrom Story to Narrative: The Next Content Challenge
A content-first marketing strategy is great, but what about the narrative of your company? John Hagel, Co-chairman, Deloitte LLP Center for the Edge, speaking at SXSW 2013 underscored the importance...
View Article4 Emerging Technologies with Huge Implications
Two months after SXSW, there are several technologies that I am excited about – and interested to see how behaviors will change to adopt them (or not). Of real interest is how the world will deal with...
View ArticlePardon The Appearance…
After a brief vacation from blogging, I am starting with a facelift of the site. This means this site will not be pretty for a few days (or daze, your choice). I look forward to sharing the findings...
View Article3 Business Benefits of Facebook’s Shared Photo Albums
AllFacebook reported (via Mashable) that Facebook will launch shared photo albums within the next few days. You and your friends can share your favorite event photos to the same album, which will...
View ArticleThe Future of Search Reads Your Mind
The future of search relies on two distinct elements: Explicit and Implicit query – and how users interact with search in general. Implicit query is one of those scary-cool by rapidly emerging...
View ArticleRemember Pac-Man? Growing Mobile Data Consumption is Like That
Pac-Man munched power pellets in the same way Americans now munch mobile data bandwidth. A new study from Frost & Sullivan says the average mobile user is now up to 2GB data usage a month. That’s...
View Article5 Things About Marketing and Social Media That Are Not Changing in 2014
Each year I write what will be coming for the upcoming year. Everyone does that. So here are the things that aren’t changing, and the implications of not changing. The list is based around two ideas:...
View Article10 Tips to Prepare for SXSW 2014
The South by Southwest Conference and Festivals, or SXSW – or, to the veterans, “South-by” is where the tech-set come to let their “Geek flag fly.” It’s where early adopters come to stay early adopters...
View ArticleSXSW 1: The Early Adopters Become the Established
About seven years ago, a little booth in the trade show of the South by Southwest (SXSW) Conference and Festival was manned by people from the startup called Twitter. The disruption that followed...
View ArticleSXSW: Brian Solis Talks About the Connected Consumer
One of the great parts about SXSW are the great conversations, like this one with Brian Solis in the PayPal Social Media Lounge. Connected consumers pose challenges and opportunities to businesses....
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